“The single biggest problem in communication is the illusion that it has taken place.” – George Bernard Shaw
Businesses thrive on numbers, but it’s not only numbers driving the growth of your brand. Audience engagement is a crucial aspect of sustainable business development.
It’s natural that people prefer brands they feel emotionally connected to. In fact, a Deloitte paper cited that 60% of long-term customers use emotional language to describe their connection to favoured brands.
How well do you engage your audience? We mean, really engage. Do you talk at them, or with them? Do they see and engage with one other?
While numbers and data insights are important, seamless buyer journeys are about more than just targeted Google Ads and clever marketing slogans.
So, what does audience engagement really mean?
Demonstrating the worth of your products and staff is about leaving authentic digital footprints in places where your audience will see them. Often this means targeted, local engagement.
There are numerous benefits to increasing local engagement:
We all know about categories 1 and 2, but customers are drawn to brands with open channels across all three categories. Many businesses are missing out on vital audience engagement opportunities when category 3 is overlooked, and here’s why:
If your marketing is a one-way street, it’s not safe to assume you’re reaching the right audiences, or reaching them in the right way.
Audience engagement might sound complicated and time consuming, but with a local mindset and the right tools, it can be the most rewarding and profitable shift your business makes.
To find out more about Genion and our white-labelled, fully customisable, single point social proof technology, head to genion.com.au
What these terms are, and why it’s important for your success.