Audience engagement.

How one simple change can (and will) change everything.

July 21, 2021

“The single biggest problem in communication is the illusion that it has taken place.” – George Bernard Shaw

Engaging your Audience.

Businesses thrive on numbers, but it’s not only numbers driving the growth of your brand. Audience engagement is a crucial aspect of sustainable business development.

It’s natural that people prefer brands they feel emotionally connected to. In fact, a Deloitte paper cited that 60% of long-term customers use emotional language to describe their connection to favoured brands.

How well do you engage your audience? We mean, really engage. Do you talk at them, or with them? Do they see and engage with one other?

Answer honestly!

While numbers and data insights are important, seamless buyer journeys are about more than just targeted Google Ads and clever marketing slogans.

So, what does audience engagement really mean?

Local audiences, digital footprints.

Demonstrating the worth of your products and staff is about leaving authentic digital footprints in places where your audience will see them. Often this means targeted, local engagement.

There are numerous benefits to increasing local engagement:

People trust people like themselves
Local stories are engaging and authentic
People like to see products and outcomes of service in situ
It’s the fastest way to build engagement and sales momentum
Local authentic content is up to 62% more engaging than equivalent corporate content
Linking your brand with local communities keeps your business top of mind
Localisation builds engagement and trust, which speeds up sales cycles
It leverages horizontal influence over vertical influence
It inspires action and can drive positive change