July 21, 2021
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As a business, it’s likely you’ve come across the term ‘social proof’. If you have, you may be wondering what (exactly), it is, and how it can grow your business where it counts.
Today, we’re going to teach you about the two main profit impacts social proof can have on a business: profit margins, and profit volume.
But firstly…
Social proof is a marketing and sales tool that works with the psychology of human influence on customer purchase habits. Used to its full potential, social proof can grow and sustain a business exponentially.
Put simply, ‘social proof’ is the concept of imitation. If consumers are buying and enjoying your product, others who can see this will follow suit.
If 97% of consumers look at reviews before purchasing, and 83% of consumers trust user reviews over advertising, you can see how social proof can work in favour of your business.
Social proof, therefore, is about ensuring the positive experiences consumers are having with your brand, don’t stay hidden.
Volume
Margin
If you’re growing your business, consider how social proof can be utilised to boost profit volume and margins. Often, it will only require a fraction of a marketing budget and yield far better returns for the dollars you’re already investing.
Genion was developed to provide fully integrated, holistic social proof solutions to help business reach their full potential. Put your businesses greatest asset – your customers – at the front line today and see your profit margins and sales volume increase.
Profit margins and volume. How social proof can drastically increase both.
Nature and Nurture. The psychology behind quality traffic and conversions.
What these terms are, and why it’s important for your success.
As a customer, do you trust corporations over family and friends?
How can we reduce friction and inspire action from potential customers?
Optimising your Google My Business page will help in many ways.
